07 / Financial
Aurelian — financial product case study
An asset-backed liquidity simulator. Five real financial situations where you can sell your upside or borrow against it — and see the true cost of liquidating, with taxes and lost growth tracked live.
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My role
Product manager & builder — concept, product definition, design direction, and shipping the live site.
The problem
When cash runs short, people with valuable assets face a blunt choice: sell the upside or borrow against it. The true cost of liquidating — taxes and lost growth — is hard to see in the moment, so it often goes unpriced.